Green is a head and heart issue with businesses

Special focus on technology 		Price: $495
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Partial summary: Hansa|GCR takes the view that being green is not a simple “yes” or “no” option, nor is it a one-time activity. Being green is a process, rather than an end goal. New business technology can be greener than the technology it replaces and new business processes greener than the ones previously in place. The adoption of greener technology is not the conclusion, but merely part of the process of being a greener, more sustainable organization.

In this report we explore purchasing considerations for greener IT and what drives them - desire to reduce costs or strong beliefs in social and environmental responsibility. This report will help technology companies to get inside the head and heart of decision makers when it comes to Green buying.

Methodology: This report is derived from Green TECHpulse TM '08 study , done by Hansa|GCR in the earlier part of 2008 among businesses in the US. A total of 600 decision-makers representing 300 midsize organizations with 100-999 employees and 300 enterprise organizations with 1,000+ employees completed a Web survey.

Table of Contents:
  1. Introduction
  2. Green Is a Head-and-Heart Issue. Here we explore important purchase drivers for greener IT and indicators of greener corporate behavior.
  3. Changing Attitudes about Sustainability. Here we talk about organizational attitudes toward environment where comparisons are made with organizations that have a sustainability plan in place vs. those that do not.
  4. Conclusions and Recommendations
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Green Consumer Technology Buying Behavior $495

Green TECHpulse TM ’08 Premium Consumer Recommendations $2,495

Green TECHpulse TM ’08 Premium Business Recommendations $2,495

Barriers to Green Buying among Businesses $495