Hansa uses a multi-faceted approach to helping clients understand their market, their customers and the interaction between the two. We recognize no organization can manage effectively without holistic knowledge of the market landscape and their own place in that landscape. We use a range of methodologies including market sizing, market segmentation and customer loyalty analysis to help our clients stay in front of the competitive set.
To help drive informed business decisions, we examine the full market to answer questions about the size of the market, current growth areas, and potential growth opportunities. We also recommend market segmentation and using segments to understand satisfaction and loyalty and areas of strengths and weaknesses across the full array of our clients’ products and services. We provide the same information about how customers perceive the competition. Armed with this full market background, business decisions show increasing connection with opportunities.