Consulting and Market Research based on the

Psychology of Human Behavior.

Hansa has a long heritage in helping clients with critical business issues relating to their brands, customer relationships, innovation, and markets. We began in 1979 as Griggs-Anderson Research, where we pioneered research focused on the technology industry. Our team is proud to count the PC, the PDA, and the digital camera among the many products and services we helped bring to market in the ‘90s as technology truly took root around the world.

Our research approach has always included both qualitative and quantitative designs conducted by experienced consultants, moderators and PhD-level analysts with decades of experience across disciplines. Our background includes training in the social sciences, business, environmental research and sustainability, statistics and engineering.

In 1998, Gartner acquired Griggs-Anderson to become its primary research organization. Between 1998 and 2005, as Gartner Custom Research, we conducted hundreds of custom research engagements worldwide each year. At that time we expanded further into telecom, financial services, and healthcare.


In 2005, we became independently owned and, in 2007, we were acquired by the R.K. Swamy family of companies. The R.K. Swamy group is an emerging global organization with 1,500+ professionals offering Creative Communication, Market Research, Data Analytics, Brand Consulting, and Interactive Services.

R.K. Swamy also owns Hansa Research, the largest independent research firm in India. This relationship provides our firm with an even greater depth of capability. Being part of the R.K. Swamy group gives us in-region expertise in Asia Pacific and access to unique perspectives in emerging markets. The research team in India numbers 280 professionals.

Our combined capabilities now support clients in multiple industries, spanning research to marketing execution support. Over the years we have expanded and refined our techniques to uncover the key motivators behind customer behavior and pride ourselves on constantly innovating to find new ways to solve our clients’ business problems.

To learn more about the R K Swamy Hansa Group, visit Hansa Marketing is the US-based marketing services arm for the R K Swamy Hansa Group.

To learn about Hansa Research in India, visit: