Customer Experience 3.0 |
Our state of the art approach to customer relationship equity |
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Personas White Paper |
Hansa has developed customer and market personas for clients in a variety of industries and honed our approach to provide insight for marketers wanting to enhance their ROI from marketing actions. |
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Innovation |
Hansa's approach to innovation research begins by gaining a rich understanding of customers’ current state, needs and preferences - the Outside In/Inside Out philosophy. |
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Market Assessment |
Hansa uses a multi-faceted approach to helping clients understand their market, their customers and the interaction between the two. |
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Brand Promise Development |
Hansa’s proven approach for creating a differentiating brand position. |
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Brand Engagement |
Our unique approach to integrating customer loyalty measurement with brand promise measurement. |
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Brand StairstepsSM |
Hansa’s innovative approach to brand tracking building on attraction/aversion theory. |
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Customer Experience Consulting Services |
Comprehensive support to designing and implementing a loyalty-building customer experience. |
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eSensityTM |
Hansa’s groundbreaking approach to measuring emotions in the customer experience. |
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ExperienceBoardsTM |
Our proprietary approach to uncovering subconscious motivators in the brand and customer experience. |
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Customer Journey Mapping and Analysis |
Our approach to identifying the steps customers take over time in their experience with the brand, service, or product. |
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Brand RJVNTRTM |
Brands, like people, grow into middle age and beyond. Also, like people, brands that are refreshed and kept relevant can continue to endure. |
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Brand Equity Measurement |
Hansa has pioneered ways to measure brand equity. Brand attachment, relevance, availability and differentiation are at the core. |
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