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Customer Experience 3.0 Our state of the art approach to customer relationship equity
Personas White Paper Hansa has developed customer and market personas for clients in a variety of industries and honed our approach to provide insight for marketers wanting to enhance their ROI from marketing actions.
Innovation Hansa's approach to innovation research begins by gaining a rich understanding of customers’ current state, needs and preferences - the Outside In/Inside Out philosophy.
Market Assessment Hansa uses a multi-faceted approach to helping clients understand their market, their customers and the interaction between the two.
Brand Promise Development Hansa’s proven approach for creating a differentiating brand position.
Brand Engagement Our unique approach to integrating customer loyalty measurement with brand promise measurement.
Brand StairstepsSM Hansa’s innovative approach to brand tracking building on attraction/aversion theory.
Customer Experience Consulting Services Comprehensive support to designing and implementing a loyalty-building customer experience.
eSensityTM Hansa’s groundbreaking approach to measuring emotions in the customer experience.
ExperienceBoardsTM Our proprietary approach to uncovering subconscious motivators in the brand and customer experience.
Customer Journey Mapping and Analysis Our approach to identifying the steps customers take over time in their experience with the brand, service, or product.
Brand RJVNTRTM Brands, like people, grow into middle age and beyond. Also, like people, brands that are refreshed and kept relevant can continue to endure.
Brand Equity Measurement Hansa has pioneered ways to measure brand equity. Brand attachment, relevance, availability and differentiation are at the core.


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